Successful Email Marketing

Successful email marketing campaigns begin with establishing an email list. An intriguing subject line to grab the attention of the recipient is one of the most important parts of the email campaign. Without a compelling subject line, the email will most likely be deleted or ignored. The emails should be kept to the expectations of the recipient when signing up for the emails. If the recipient expects an email once a week and is instead sent an email daily or vice versa, the recipient will soon unsubscribe, (kissmetrics.com). A successful campaign also engages the interest of each individual recipient by personalizing the campaign to cater to the audience. By having more to offer than just a sales pitch, you’ll instead find yourself showing your audience the value of the content of your campaign to them personally in such a way that they’re going to utilize the offer to its fullest extent and continue to see the benefit of your marketing campaigns. Personalized emails and targeted product promotion should be used with email marketing to ensure the customer opens the email. Personal interest in the email and coupons for what the buyer actually wants are more likely to be opened than random junk emails that just get deleted. Social media marketing can also be included in the emails to try and reach across more mediums. I think response rates differ by industry depending on the audience they are targeting and the needs and wants of those individuals. Some of the ways to look at response rates are messages sent, messages delivered, hard and soft bounces, unsubscribes, messages opened, and click-throughs, (idealware.org). These are all important aspects of the email campaign and how successful it is, especially when taking into account the negative aspects such as unsubscribes, unopened messages, and bounced emails. I believe that email campaigning will continue to be relevant because adults use email more frequently than social media and other sources of campaigning and are more likely to see the campaigns.

http://www.idealware.org/articles/email_metrics.php

https://blog.kissmetrics.com/beginners-guide-email-marketing/

http://www.wordstream.com/blog/ws/2014/03/31/email-subject-lines

http://www.copyblogger.com/37-email-marketing-tips/